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his website brings together Group Buying Sites to help them market in their respective locations and niches. We can help with WordPress website designs and search engine optimization along with eNewletters and general advertising. We will provide a turn-key coupon site which the customer can maintain or we will manage it. The site can be integrated into PayPal and the Constant Contact email system.
We want you to become part of our network. We will help you set up a group buying site for your area. Contact us to learn more and to increase your visitility by networking and becoming a Group Buying Service Network partner. See a sample site at DealTemplate.biz.
How do group buying sites work?
The merchant agrees to offer customers a specific product or service at a greatly discounted rate (usually 50% or more off) when the group buying website generates the sales chosen by the merchant. The sales are presented to the customers via periodic eBlasts. When the sale is completed, the customers’ credit cards are charged for the purchase and they receive a printable voucher that is used to redeem the deal with the merchant. For example, a typical deal may include $100 worth of services from a merchant for only $50.
Group Buying for Businesses
Why would businesses be willing to do this? – Group buying promotions are able to generate many sales for the merchant in a short period of time. While the business owner is only making 25% of the profits (GBS takes 50% of sales) he/she would normally earn for a typical sale they are willing to take this short-term loss for the following reasons:
● New customers – Local businesses are always looking to expand their client base and new customers are a necessity for doing so. Daily deals are able to attract many new clients by offering discounts that get the first-time customer in the door.
● Cash flow boost – Payments for vouchers are processed by the group buying site within a few days and the local merchant will soon receive a quick boost in cash flow for that month.
● Not everyone will redeem their voucher, even though they paid for it – People are lazy and not everyone will show up to turn in their voucher to the merchant and take advantage of the deal.
● Inexpensive, effective advertising – Businesses spend a lot of money on advertising and yet it’s often very inefficient. Deals promoted by group buying sites are fairly inexpensive and they are much more effective at generating real sales rather than just increasing brand awareness. It’s almost like FREE advertising because the merchant only pays GBS IF THERE IS A SALE!
● Return customers – Businesses that use a group buying site for marketing their products or services are hoping that new customers who sign up for their deal will like what the local merchant offers and become a return customer.
NEARLY FREE ADVERTISING!
The Merchant pays NOTHING unless a Deal is Sold.
In addition to focusing on particular niche industries, we think you’ll start finding sites that are local as well. For example, Groupon has an Atlanta offer site, but they don’t have a Dawsonville, GA offer site. Group buying sites should be focusing on local markets like Dawsonville. That is what we do. We don’t want to be the biggest, we want to be the best.
